Ambitious Mixed-Use Development to Attract Global Brands and Position Sihanoukville as a Top Tourist Destination through Strategic Partnership with Luxury Business Group and MAD

Introduction to the Peninsula Bay Project
Positioned along the stunning coastal road of Sihanoukville, Cambodia, the Peninsula Bay Project is set to revolutionize the luxury and retail landscape in Southeast Asia. Spanning approximately 160,000 square meters with a construction area of 980,000 square meters, this large-scale mixed-use project is among Cambodia’s most ambitious commercial developments. It aims to establish a world-class destination for luxury shopping, dining, entertainment, and hospitality, catering to global travelers and affluent consumers alike.

Strategic Partnership between LBG and MAD
At the core of the Peninsula Bay project is a strategic partnership between Luxury Business Group (LBG), a global consulting firm specializing in the luxury and retail industries, and MAD, a renowned international luxury strategy consulting firm based in Paris and Shanghai. Through its Cambodia branch, LBG has been conducting various retail-related training programs and projects across the country. Together,

LBG and MAD leverage a powerful understanding of luxury brands, strategic and operational expertise, and innovative retail concepts to implement successful strategies to shape the shopping mall component. Their roles include evaluating local assets and luxury market potential, developing a comprehensive retail strategy, and coordinating architectural elements to align with the project’s business model and enhance the customer experience. Also in the leasing sector, LBG’s focus is on attracting high-end brands across fashion, accessories, jewelry, cosmetics, F&B, and wellness, positioning Peninsula Bay as a premier retail destination in Southeast Asia and negotiating lease terms with these brands.

Through this collaboration, LBG and MAD are dedicated to securing global brand partnerships and delivering high strategic and operational advisory services that establish Peninsula Bay as Cambodia’s premier luxury hub and an international destination for high-end retail and leisure experiences.

Peninsula Bay’s World-Class Facilities
Developed by Peninsula Bay Investment Co., Ltd., a diversified enterprise with expertise in hotel management, property operations, real estate development, and financial services. Strategically located along Sihanoukville’s “golden coastline,” Peninsula Bay will feature high-end facilities designed to attract global brands, affluent consumers, and international tourists, including:

Peninsula Bay's Impact on Sihanoukville and Cambodia's Growth
As Sihanoukville continues to emerge as a major tourism hub in Southeast Asia, the Peninsula Bay project is set to become a prime platform for international brands seeking success in Cambodia. Supported fully by the Cambodian and Sihanoukville governments, this large-scale project represents a new chapter in the region's development, showcasing resilience and renewal after the challenges of the COVID-19 era. Designed to attract not only global tourists but also leading retailers and investors in search of unique market opportunities within this rapidly expanding region, Peninsula will be an iconic tourism destination that will growing leisure and business tourism in Sihanoukville and it is a privilege to receive the Cambodia government’s continued support of its development. This ambitious endeavor will establish a fresh image for Cambodia, positioning it as a top-tier travel and lifestyle hotspot in Southeast Asia and drawing visitors from around the world.

Be a Part of the Change
The Peninsula Bay Project is set to become more than just a tourist destination – it will be a new space where you can experience global luxury lifestyle. Step into this unique space, where high-end travelers and affluent consumers from around the world will gather, and become the protagonist of this transformation. Luxury, innovation, and unforgettable experiences await you.

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